Barium & Iodine Contrast Market and Sales Strategy

Voyageur Pharmaceuticals Ltd. (“Voyageur”) has implemented a proven strategy:  FROM THE EARTH TO THE BOTTLE.

This strategy is based on controlling all input costs from mineral extraction to pharmaceutical manufacturing and sales.

Market size:

  • Global radio-graphic contrast media US$7,000,000,000 per year
  • USA barium radio-graphic contrast media US$50,000,000 per year
  • USA Iodine radio-graphic contrast media US$600,000,000 per year

Market dynamics:

Currently, the leaders in the contrast market utilize their barium sulfate to create combined bids of iodine and barium contrast sales. By utilizing barium supply, they leverage this strength  to secure high volume iodine sales.

Voyageur, by owning its own ingredient  sources, will be  able to use its barium  as  a strategic tool to gain  large  market share moving  forward.

Voyageur expects to achieve rapid market growth by being  the  only company to be  fully integrated.